This advertisement represents that what is the differences between a guy who use condom and others who don’t use. So I think the target audiences are the lovers especially singles. Any who don’t want to have baby, they are the targets.
We can see the lovers above all of pigs and unhappy girls. They are neat, clean and happy. Others are not so good and the pigs mean guys who doesn’t use TROJAN condom. This is very funny.
By using condom we can be better, at least we would be better than pigs. Actually pig is a symbol of bad, dirty and lazy. As all people know it is so nasty who doesn’t respect others situations. Now days many people want to make a love but they are not free from pregnant. So that’s why it is emphasized. Although it is a commercial but it is also true. People need to use condom. Over all of this advertisement, only one part is highlighted. The lovers are. Others are not happy at all. Take a look at the other girls. It is so sappy and gloomy.
In case of me, actually this kind of bar is not popular and it is uncommon. So to me, it is not effectively assumed.
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